Lead – SME Agencies, Amazon Advertising – Job ID: 2238829 | ASSPL – Karnataka – IN, DL, Gurugram

Amazon

  • Full Time

DESCRIPTION

Job summary
Lead – SME Agencies

With millions of customers visiting us every day to find, discover, and buy products, we’re obsessed with making the shopping experience the best it can be – and advertising is a part of that experience. We strive to make advertising so relevant that customers welcome it – on Amazon, on mobile and tablet devices, and across the web. We put the customer at the heart of everything we do.

If you’re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them – then we want you to come join us and make advertising even better.

The Amazon India Advertising business is a strategic start-up with support and interest from business units across the company as well as Amazon’s top management. We are a motivated, collaborative and fun-loving team building a high growth business. We are entrepreneurial and have a bias for action and a broad mandate to experiment and innovate. This role offers an opportunity to make a significant impact on the future vision for Amazon.

This position will be based out of Delhi or Mumbai, with travel as required.

We are looking for a hands-on, detail-oriented, highly-motivated and cross-functionally oriented Business Development Manager to help scale our growing Advertising programs in partnership with Small and Medium (SME) Agencies.

Developing and leveraging strong relationships with Agencies, Brands and internal teams, this person will be responsible for creating differentiated offerings across range of advertising solutions including sponsored product, Video, DS, etc and scaling revenues by partnering with existing as well as onboarding new agencies.

To do this, this person needs to be extremely data -driven, have a good understanding of digital (search, display, video, social and DSP) advertising products, cross-functional capabilities to work with different teams seamlessly as well as the ability to synthesize analysis into a concise and compelling presentation. In addition to this, the person will interact with product development, technical teams, finance, legal, business teams, advertising agencies, and clients/sellers.

Key job responsibilities

Serve as a key member of of the agency team, helping to drive overall Amazon Advertising strategy and business growth with granular focus on metrics and adoptions
Establish and build strong, profitable, long-term relationships with SME Agencies and establish closed loop processes for product and operational feedback and contribute to the overall growth and profit of Amazon India’s business by expanding our partner ecosystem
Identify, rationalize, and define channel strategy for Amazon India’s Advertising business. For each Industry segment and Sales channel, define the business model, advertisement offering, engagement process, and support/operations model to drive brands adoption and business revenue growth.
Build scale by collaborating with internal stakeholders (Product managers, Ad operations, Service provider teams , Optimization teams, Seller Sales and Account teams) to develop joint business plans and upsell opportunities with coherent messaging/positioning for agencies.
Identify specific prospects/partners to approach while communicating the specific value proposition for their business and use case. Build and execute the strategic business development plan and outreach through different Sales Channel to drive metrics and awareness plus adoption while working with key internal stakeholders to drive mutually beneficial programs.
Prepare and give business reviews to the senior management team regarding progress and roadblocks to increasing adoption customers.

BASIC QUALIFICATIONS

8-10 years of proven experience across digital advertising and managing agencies with a strong understanding of the market landscape.
Ability to bring structured thinking to highly ambiguous or operational environment.
Proven ability of driving business hands-on (execution) while also being able to build a strategic vision for the area.
Comfortable in driving C-suite engagement both internally and externally independently.
Creative and strategic vision to build value proposition for clients and advertisements property
Experience in Performance advertising or Programmatic advertising or both with Agencies is highly preferable.
Strong data and analytical skills as well as experience in applying those skills in the advertising domain
Ability to work cross-functionally and with a wide range of teams with different skill sets
Bachelor’s degree; emphasis in Marketing, Advertising, or Business preferred. MBA would be preferred in Marketing.
Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule.

PREFERRED QUALIFICATIONS

Excellent organizational, interpersonal, and communication (written and verbal) skills
Ability to think strategically and execute methodically. Adept at making data-driven decisions.
Comfortable in a fast-paced, multi-tasked, high-energy environment

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