Job Responsibilities(JR) : 6 8 Areas Actionable (4-6) Revenue impact Support 25% digital unassisted business for key products Develop contextual & relevant communication for identified journeys to support digital unassisted Ensure communication quality & consistency across channels/media is maintained Closely work with channel owners to ensure error free and timely deployment of communication Brand Management Execute interventions to strengthen or create a brand attribute Create & execute acts to manifest brand purpose for products in the portfolio Develop content for brand marketing as per calendar for scoped opportunities In order to make data driven brand decision, keep updated on emerging trends through market visits, be part of the customer research process, research presentations and knowledge of competition Product Marketing Do competition mapping, get in-depth understanding of consumer buying journey to create sharp communication brief Work towards creating product positioning that will differentiate the product in the consumers mind Develop compelling communication as per arrived product positioning Evaluate & test communication with consumers to ensure comprehension, likeability and intent Execute GTM- integrated 360 degree launch, track, analyze and publish results.
Develop communication for customer onboarding, usage & retention (CLCM) Direct Marketing Campaigns (For Campaigns communication) Support incremental business by developing persuasive and engaging channel specific communication e-mail, SMS, digital banners, CP banners, notifications for campaigns Create and test subject lines for achieving higher than industry higher Views (Open rate) by leveraging Artificial Intelligence based subject line prediction tool Create communication using behavioral economics learning, to achieve higher response (click rate/CTR) Develop narrative basis customer behavioral profile segments for on ground sales & digital channels Innovations Innovative campaign / product / process ideas or ACTs created in accordance to the proposition and executed to create high staff and customer engagement Catchment area marketing Create communication templates for products in portfolio and brand for use by Regional Marketing team Pan India Support communication requirements of on ground activation campaigns Pan India by Regional Marketing team Processes 100% adherence billing Timely track and publish campaign results Execute GTM within TAT as per PERT.
Working knowledge on Brand Management & Communication Development for digital & offline media
Ability to identify & incorporate consumer insight from research to create communication
Knowledge of Competitive landscape & current trends in marketing
Ability to create sharp communication brief based on consumer insights, product & market understanding
Creative evaluation relevant to the medium (digital/social/film scripts & edits/print/direct marketing etc)
Understanding of relevant production process for communication output
High on Interpersonal skills to deliver by working with cross functional teams