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Technology career framework – Role details

Staff

Career framework/Role description

As a Content Writer with exposure to UX writing, the candidate will play a pivotal role in creating engaging and user-centric content across various digital platforms.

The Content Writer will collaborate with cross-functional teams, including designers, developers and business analysts to produce content that enhances user experience and aligns with the brand voice and overall product strategy.

This role is ideal for someone passionate about crafting compelling content and eager to grow their skills in UX writing.
 

Responsibilities

Content creation: Write clear, concise and engaging content for digital
web-based applications and other digital platforms.
UX writing: Develop microcopy including instructional copy that enhances user interaction and the overall product experience.
Research: Conduct research on industry trends, trajectory analysis and target audiences to develop informed content.
Editing and proofreading: Review and edit content for clarity, grammar, style and consistency, ensuring it meets the highest standards.
Collaboration: Work closely with UX designers, developers and business teams to align content with design and functionality requirements.
SEO optimization: Incorporate SEO best practices into content to improve search engine rankings and drive organic traffic.
Content strategy support: Assist in developing and executing content strategies that support business objectives and user needs.
Feedback integration: Study feedback from users and stakeholders to refine and enhance content.

Technical skills & knowledge

Strong writing and editing skills with attention to detail and the ability to adapt tone and style to different audiences and formats.
Understanding of UX principles and ability to create microcopy in all forms that positively impact user experience.
Ability to conduct thorough research and synthesize information into engaging content.
Familiarity with SEO principles and practices to optimize content for search engines.
Strong interpersonal skills with the ability to work effectively in a team environment.
Excellent organizational skills with the ability to manage multiple projects and deadlines.

Experience

​3
-5 years of experience in content writing with exposure to UX writing principles and practices.

Typical education

English or Communication Studies
Linguistics
User Experience Research
Creative writing
Content Strategy
Human-Computer Interaction
Information Architecture
Digital Media Studies
Advertising & Marketing
Content Psychology
Design Knowledge

Typical certifications

Content Writing & Marketing Certifications, UX Writing & Design Certifications, SEO Certifications (Google, Coursera, HubSpot).

Similar titles in the market

Content Writer/Copywriter

Leadership capabilities

LEAD: Rank Expectations (Client Serving)

Available technical learning

EY Badges, Coursera, Udemy and other learning modules on EY style guide and verbal Identity principles.

Skills and capabilities

Storytelling and presentation skills: Effective content writers are also skilled storytellers. Through compelling narratives, content writers should be able to convey ideas, engage audiences and drive action. Storytelling in content writing is about weaving together insights, data and creativity to craft messages that resonate with the target audience. The story is a synthesis of diverse inputs, creating a clear and engaging approach to communicating key points.
Research: Research is fundamental to creating accurate, relevant and impactful content. It fuels curiosity, drives deeper understanding and ensures that content is grounded in facts and insights. The content writer should have the ability to use research to explore topics thoroughly, uncover unique perspectives and provide valuable information that connects with audiences and meets their needs.
Collaboration: Content writing is a collaborative effort involving close work with stakeholders, designers and other team members. Effective collaboration ensures that content aligns with overall strategies and goals, integrates seamlessly with design elements and meets the needs of different departments. Strong communication and teamwork are essential for creating cohesive and impactful content.
Ability to gain through feedback: Embracing feedback is crucial for refining content and enhancing its effectiveness. Early and constructive feedback helps identify areas for improvement leading to clearer, more compelling content. Being open to critique and suggestions enables one to adapt and evolve their work, ensuring it aligns with audience expectations and achieves desired outcomes.

Technologies and tools

Figma
MS Outlook (creation of periodicals/newsletters)
MS Word
MS PowerPoint
MS Excel
Adobe Creative Suite (good to have)

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