Requisition Id : 1520362

The opportunity : Assistant Manager-National-Markets-CBS – BMC – integrated Go-To-Market – Gurgaon

CBS – BMC – integrated Go-To-Market :

Our Markets team focuses on providing account teams with the support they need to help drive revenue growth. Our “account-centric” approach to serving clients starts with knowing about their business and providing tools and enablers to provide consistency on how we identify and align our services and solutions to our clients’ most pressing issues. We deliver services through one or more of our four global service lines: Assurance, Consulting, Strategy and Transactions and Tax. Our Markets team comprises of Executive Management, Business Development and Brand Media & Communication (BMC).

By following EY methodologies, executing on guidance, and leveraging tools and judicious programs, we bring the necessary rigor to our engagements. And by accessing our latest EY insights, solutions and client conversation tools, we have more meaningful conversations with our clients to help shape their thinking and generate additional value creation.

We assist the executive management in overseeing the firm’s operations.  Key responsibilities includes:

Liaising with internal stakeholders to identify priority areas, growth driver solutions, review account plans and to drive growth and market enablement initiatives 
Conceptualising and implementing firm-wide market campaigns to link and align PAN India teams on focus solutions, growth opportunities, etc
Monitoring firm revenue and pipeline and facilitating management review 
Preparing GTM materials for the firm 
Preparing reports for management review

Your key responsibilities

Technical Excellence

Strategic Planning:
Develop and implement comprehensive B2B marketing strategies for the Tax service line.
Conduct market research to identify opportunities, trends, and competitive landscapes.
Campaign Development and Execution:
Drive end-to-end execution of integrated marketing campaigns across various channels.
Utilize a 360-degree approach, including digital, social media, events, content, and traditional marketing.
Collaborate with cross-functional teams to ensure seamless campaign delivery.
Content Marketing:
Oversee the creation of compelling and targeted content for various stages of the buyer’s journey.
Develop a content calendar and ensure content is optimized for different channels and platforms.
Data Analysis and Reporting:
Utilize data-driven insights to measure and report on the effectiveness of marketing campaigns.
Identify KPIs and adjust strategies based on performance metrics.

Skills and attributes

To qualify for the role you must have
Qualification

Bachelors or Masters in Marketing and events

Proficiency in Microsoft excel and PPT

Good analytical skills

Experience

3-4 years’ experience working with marketing campaigns and project management
Understanding of B2B content led marketing
Work experience with professional consulting firms
Experience operating efficiently, maintaining good judgment in fast-paced environments, and working with leaders
Good written and communication skills
Event planning

What we look for

People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful and able to sustain postivie energy, while being adaptable and creative in their approach. 

What we offer

With more than 200,000 clients, 300,000 people globally and 33,000 people in India, EY has become the strongest brand and the most attractive employer in our field, with market-leading growth over compete. Our people work side-by-side with market-leading entrepreneurs, game- changers, disruptors and visionaries. As an organisation, we are investing more time, technology and money, than ever before in skills and learning for our people. At EY, you will have a personalized Career Journey and also the chance to tap into the resources of our career frameworks to better know about your roles, skills and opportunities.

EY is equally committed to being an inclusive employer and we strive to achieve the right balance for our people – enabling us to deliver excellent client service whilst allowing our people to build their career as well as focus on their wellbeing.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world. Apply now.