Marketing Automation specialist with experience in campaign management, cross-channel marketing automation, customer journeys/transformation, email marketing
Having experience with platforms such as Adobe Experience Cloud, Adobe Experience Platform, Adobe Journey Optimizer, Adobe Campaign
Lead AEP implementation and optimization.
Hands on experience with Adobe Experience Platform Realtime Customer Data Platform (RT-CDP), WebSDK implementation (Integrating Adobe Target/Analytics/AEP/Launch), AJO, demonstrates technical capabilities to handle complex tasks.
Worked with stakeholders for requirement gathering, understanding business use cases, scoping, creating functional prototypes, and solutions for Adobe Experience Cloud
Train and mentor, the team on AEP functionalities and best practices.
Troubleshoot AEP-related issues and provide ongoing support.
Essential Skills:
Expertise in Adobe Experience Platform (e.g., Experience Data Model, Real-time Customer Profile).
Data modelling, schema creation, identifying & setting up data sources for data ingestion.
AEP Data collection (Web SDK) with integration to Target and Analytics, AEP.
AJO configuration, instance setup, integration
Strong experience in data integration, audience management, and analytics.
Excellent communication and training abilities.
Nice-to-Have Skills:
Experience with additional Adobe tools (e.g., Adobe Analytics, Adobe Campaign).
Background in developing customized training programs.
Qualifications:
Previous experience in a similar role with a focus on team development is preferred.
Minimum 5 years of AEP experience is required
Adobe Campaign